BB&N
Identity & Print
BB&N is an independent, K⎯12 school in Cambridge, MA including lower, middle, and upper school campuses that surround Harvard Square. BB&N is known for its tradition as a rigorous liberal arts school, but also for its encouragement of curiosity and in independent thinking. The rebranding consisted of a new identity, viewbooks, stationery system, brand guidelines, and athletics system design. All materials focus on showing the balance of tradition and creation, emphasizing the connection to Cambridge and Harvard Square, and the journey students can take as they develop through the each stage of the school.