Boston Book Festival
Festival Rebranding
Boston Book Festival is an annual day-long celebration of literature and arts centered in Copley Square, Boston. Founded in 2009, the festival features authors from around the world and has an approximate attendance of 30,000 each year. The festival rebranding included design concepts for a new identity system with a flexible and adaptable logo. The visual approach to the logo took inspiration from the recognizable previous identity system, from book design, and from typography found in Boston. The full project included the deisgn and production of promotional materials for the festival, responsive website, merchandise, venue signage and materials, a program guide and a promotional social media campaign.