Cushing Academy
Rebranding, Admissions & Athletics Systems Design
Silver Award, CASE 2016 District I Excellence Awards
Cushing Academy is an independent boarding school established in 1865 and known for strong programs in academics, athletics, and arts. The rebrand consisted of a new logo based on an iconic building on campus, and recruitment materials to express Cushing’s holistic approach to education. The viewbooks feature a set of icons representing different areas of interest for prospective students, and can be arranged in a customizable packet to speak to the interests of individual students. Brand guidelines also included a visual standards for atheltics branding, signage, and apparel design.